A formula to success:

Your project and images need to be -

• Ambitious 
• Meaningful 
• Technically appropriate 
• Contextually aware
• Creative and imaginative 
• Refined 

Your work needs to demonstrate - 

• Breadth and depth
• Honest and meaningful reflection 
• Your thought processes and decisions 
• Inspiration yet creativity 
• High quality presentation 

Some visual characteristics - 

• Lighting 
• Camera Techniques
• Mise - en - scene 
• Body image / facial expression 
• Textures 
• Colour palette