Lara Croft Analysis

In ‘Lara Croft: Tomb Raider’ there is a strong female protagonist; the film is based on the adventures of an archaeologist originally depicted in a series of video games, which gave teenage boys the power to control a beautiful woman and alter camera shots which depicted her. Croft’s character is described as “a beautiful, intelligent and athletic archaeologist-adventurer”. The fact that Croft is supposed to be seen as a powerful but sexualised woman is demonstrated through the use of camera angles. Within ‘Tomb Raider’ a large number of camera shots focus on Croft’s chest and thighs - this is where her guns are strapped so every time she uses them the camera focuses here. An example would be in the opening scenes of the film in which Croft fights a robot in a training scene, there is a five second close-up shot of Croft’s thighs. This objectifying of the character can easily be seen from Laura Mulvey’s Theory of the Male Gaze, suggesting some “films objectify women in relation to ‘the controlling male gaze’, presenting ‘woman as image’ (or ‘spectacle’) and man as ‘bearer of the look’. Men do the looking; women are there to be looked at.”

This would suggest that the character of Croft is simply there for male pleasure rather than alter gender stereotypes; demonstrated in the opening fight scene in which the camera focuses with a series of close-ups on her breasts, legs and bottom, Croft is noticeably portrayed as a sex symbol. This is observably a common issue within the film industry as seen in Transformers with Megan Fox.

When applying Mulvey's 'male gaze theory' to the film Transformers, a good scene to analyse is when she is checking Sam's engine. This is a prime example of sexualising a woman in an un-sexual scene just the the viewers pleasure.
There is a mid shot when she opens the hood to Sam's car to check the engine. Within the mise-en-scene you see her bare torso due to the crop top she is wearing, and also within this shot her head is completely cut off which is turning her into an object just for visual pleasure. The protagonist, Sam, is seen gazing at her body, this implies that even though Sam is near centre screen, the camera wants us to follow his eyes.
Megan Fox as an actress has the 'perfect' body that young girls want to achieve, so from a females point of view this shot could be looking at her for inspiration.
The shot then changes to a point of view shot from Sam and he pans up looking at Mikaela's body. From the min skirt to the crop top and again, cutting out her head and still making her an object for the male pleasure. The camera being from Sam's point of view shows the audience what he is concentrating on, even though his car has just broke down.
Within this particular scene, point of view shots are used more then mid shots, close ups and any other shots really. This is because we are gazing at Mikaela's body as if we are Sam and this is what the camera want sis to look at. However, there then is a a mid close up of Sam hiding his reaction from Mikaela, as you can clearly see he is sexually frustrated. As this is from a heterosexual males point of view, most heterosexual males more than likely feel the same way as what Sam does. In conclusion to these shots, though Sam is not listening to anything that Mikaela is saying about his car, her appearance and her body is too over-whelming for him.

It is clear that the action film industry is very much a man’s world. Clearly signifying that men watch films for entertainment in particular sexual arousal, in relation to ‘Uses and Gratifications’ theory. Although Croft’s clearly objectified, she can still be seen as role model to women as she fights against the stereotype of women as victims. She is strong and independent and an audience may watch her for personal identity so they can find a model of behaviour. Nevertheless, there is a suggestion that characters such as Croft could be bad for women as a role model, as these films promote the “‘superwoman ideal’ — the idea that women should excel in traditional feminine roles, as well as traditional male areas.”



Ref: Laura Mulvey: Visual Pleasure and Narrative Cinema

Draft storyboard

Music prep

In my opinion the best text which is vague would be either (Throughout the video)

1. Will I see you later on? 
2. Where are you? 
3. Hello????
4. Is the plan still on?
5. We should probably talk 

Shot log - Music Video

Close up

1. Start scene 
2. Shoes 
3. Couples

Tracking shot 

1. Stairs 

Over the shoulder shot

1. Couples 
2. Stairs 

Point of view 

1. Couples
2. Stairs 

Mid shot 

1. Stairs 
2. Sart scene

Cut in 

1. Feet 
2. Walking

Equipment - Music video

Things I will need - 

• Camera 
• SD card
• Micro SD 
• GoPro 
• Tripod
• Spare batteries 
• LED? 
• Phone 

Couples - 

• Connie & James 
• Joe & Emily 

Visual moodboard

Not quite a moodpboard but my visuals from the stairs repeating come from this music video. However within the video the stairs are doors, it still has the same repetitiveness.

Health and safety - Music Video

Risks -

• Getting random people in footage when in public places 
• Not being able to record in public places such as; West Orchards / Lower Precinct / Ropewalk 
• People tripping over equipment 
• Tripping up the stairs 
• Be aware of your surroundings

Focus Group

After presenting my work to my peers they came up with ideas that I liked and some that I didn't really think would work with the general music video idea.

Suggestions -

• She's coming to him so he leaves home when he doesn't have to 
• Only ever see the feet of the girl 
• First shot = Last shot
• First shot will be him smoking then reads this piece of paper that the audience doesn't see. This then adds enigma codes (What does the paper say?) Then gets a text from girl "Will I see you later then?" "Are we still on?" "Don't forget" "Is the plan still on? 
• Halfway through messages - "Where are you?" "Hello????" "We should probably talk" 
• Add slow motion during the verses as they are slow paced compared to the chorus. 
• Blur the words of the piece of paper 

Suggestions I didn't really think would fit - 

• Show the letter but have invisible ink 
• Boy = the girl 
• The girl is non existent 
• Found footage to fit with the lyrics 
• Having people other then the protagonist and couples in the video 

From this I am taking the ideas for the text messages and will text myself to see which message looks best and to see which one gives less of a giveaway of the video. 

I also like the idea of slow motion, but I am unsure on how to add that into the video. However, some of the suggestions as shown are not what I would like within my video.

Laura Mulvey male gaze film

Mc Escher - Research

"A never ending path" In part of my music video I am going to have the same set of stairs twice, this is because like this Escher image it seems as if the people are going along the same route over and over. I want this in my video because I think it fits with the theme that Sam is on a never ending path to find his girl.




The infinity sign is a symbol of eternity, and never ending. This being connected with my music video is a symbol that the start of the video is the end of the video.
As the infinity sign is symmetrical and repetitive, this is going to be one of the feature in my music video.











I love the Escher image because I think that it symbolises writing your own story and supporting yourself and within my music video I believe that Sam is creating his pathway to his girl and like the image above, it is not fully completed.

Meeting number 2 - Recording

Music Video location(s)

Location 1: 

Ropewalk, Nuneaton
- Stairwell

Location 2: 

West Orchards, Coventry
- Escalators (Centre)
- Escalators (Green)

Lower Precinct, Coventry
- Esculators

Location 3: 

Home (Sam)
- Stairs

Location 4: 

Home (My house)
- Stairs

Roles

Aj; 

• Recording
• Health and safety vigilant 
• Personal releases forms 
• Gantt chart
• Shot log
• Communication with client 
• Client presentation

Ben; 

• Recording 
• Editing 
• Storyboard 
• Gantt chart
• Shot log 
• Overlooked communication 

Promotional planning

What we want in our video -  

• The quad 
• The HNC room  
• Interviews  
• Media dept (classrooms/studio/Kayleigh's office)  
• Students work (working) 
• Clear skies 
• Equipment which people can loan out 

What we don’t want in our video -  

• Overcast  
• Muddy grass 
• Smoking shelter  
• Too much non-seriousness  
• Shaky footage   

Shot log

• Establishing shots; college entrance / front staff/visitor car park  
• Talking head style interviews (waist up)  
• Over the shoulder shot – students doing work  
• Wide shot – HNC Room – 
• Media dept room - Lesson being taught 
• Quad 'Ben or Aj taking videos or photographs' 
• HNC Aj 'taking photographs' 
• Art foundation 
• People in college 

Rendering footage

When editing I like to render my footage as I go along as it takes a while for everything to render if you do it all in one. I also like to look over the footage I have to put together and if it is not rendered it skips through the footage. (this is due to the footage not being linked)

Labelling of bins

I've labelled these bins for the workout days.
Chest - all the chest day footage is in here
Back - all the back day footage is in here
Legs - all of leg day footage is in here
Arms - all of arm day is in here
Run - the running footage is in here
Other - this is full of other little workouts that we thought we could use as filler footage if needed.

Music video plan - update

I am sticking with the same song, however listening to the song with Billy we came up with the same ideas and realised everything seems to repeat and everything seems to be the same.

We came to a conclusion that we want the smoke and relationship to be within the video, although the couple are not together and the male is fighting to be with the female.

Ideas;

Mc Escher. An illusion of something moving or constantly repeating itself. In the case, stairs. The male will be constantly rising up the stairs to get to the top but finds himself at more and more stairs every time.
Meanwhile the female is awaiting the male company -

Ending 1;
They get together and everything worked out

Ending 2;
She leaves a note saying "You took too long" so even though he rose up, he got knocked back down again.

Throughout the video of the male going up all the stairs he will be passing couples doing couple stuff which makes him want to rush more to get to the female.

Music Video Plan

Part 1 -

Song choice;
Thomas Jack - Rise up

I chose this song because when I was in A level photography it was one of the songs i was considering doing a music video for, and I already have a load of notes for my final piece of which I am thinking of.
It already has a music video, however I have never seen the video due to me wanting to make a video to it last year.

Ideas;

Smoke "Rise up in smoke"
Relationship - Get a couple to be natural and follow them around for a day.

Locations;

Forest / At home / In the car

Wherever feels natural to them.

Meeting number 2 - Promotional video

We saw Chris just before our meeting and we agreed that whilst the skies were clear it was best to get the record done as over the next couple days it is meant to rain again.

We have only postponed our meeting for a day and the meeting notes/recording should tell us what we can improve on or add.

Storyboard Mulvey Film

Uses and Gratifications

Definition 

The theory places more focus on the consumer/audience, instead of the actual message itself by asking "What people do with media" (Katz, 1959). It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs.

Model - 

P - Personal Identity - Are you able to recognise yourself within the product shown or the person?
I - Information -  Does it actually give you information?
E - Education - Are you able to gain knowledge and understanding?
S - Social Interaction - Is this going to be a particular topic in conversation?

Mulvey film evaluation

Within this unit Ben and I worked together a short film based around Laura Mulvey's theory of the male gaze. Mouldy's theory being that when viewing a text, the audience is put in a position of viewing a woman in the eyes of a heterosexual male, and that from there point of view are seeing women as objects. So, based around this theory Ben and I came up with a storyboard and plan to apply this theory to our film. We did this by thinking about the many ways women get sexualised by doing things that men do. For example; Megan Fox in Transformers knowing a lot about cars, not a stereotypical female trait. Lara Croft, in Lara Croft being an adventurer and fighting, again not a typical female trait. We came to a conclusion, we both have pass codes to the gym we could film in there. I know the manager just through chatting around the gym so when I asked her if we could film within the gym she said it was fine as long as we weren't shooting in peak time (people don't like to be on camera whilst in the gym or at all). As in real life women are majorly sexualised within the gym our narrative was achieved by putting our female in a real life situation. We decided the best way to put out final edit together was to loosely film it as a workout video. 

I took on the role as the protagonist doing various exercises and routines throughout my week with my 'personal trainer' (my boyfriend). Ben played the part in being my 'stalker' by seemingly taking photographs and videos of me working out. Having both Ben and Kieran meant we could various shots from around the gym. From Kieran's point of view we got real close up to my body in a way of which it will serve the audience visual pleasure. For these shots we used a hand held camera to make it seem more real and this way it felt like a better result from the heterosexual males point of view. 

Ben took on the role of recording most the video as being the 'stalker' he had most of the shots to shoot, however when Ben and I both needed to be in shot we asked Kieran to take on the role of videographer. 

Whilst filming most of our video in a public location it made it difficult for us to record and not get anyone within the shot. We couldn't get many people within the shot because many people wither don't like being on camera or they don't like being filmed whilst working out. (and obviously this is completely understandable). With this complication it made it a lot harder for us to film which means it affected out filming. It affected our filming because we would have a really good shot idea or already in place but then someone would move or come into shot, therefore we moved the camera out of curtsy. Although we accounted this by re shooting some of our footage on different days or just changing the shot completely. 

Lighting became an issue with filming as the light levels in the gym remained the same however, if we had a window in the background of a shot it would seem overexposed, although we couldn't do much about this problem, again sometimes we changed angles. 

Another problem that occurred, which we overcome was the lighting waves within the white background of our footage. As we couldn't do much about this problem I did some research of what it is. I soon found out that on old camera and video cameras you would get the waves within the background too. This then became a part of our video because it made it more realistic that 'stalker' Ben was watching and recording me workout. 

Weather

As the weather was not filming appropriate, today was a brilliant day to record. Although the weather report says it was cloudy at the time we were recording, where we were in Nuneaton it was clear blue skies. This meant no dull overcast and no dull editing to do.

Promotional video - Equipment List

Things we will use:

• Camera 
• Camera battery 
• Microphone 
• AA batteries (and spares) 
• Micro SD card 
• SD card 
• Tripod 
• Dolly

Places: 

• College entrance
• HNC room 
• Classroom within the media department 
• Technician office 
• Quad  

Secondary Research - Researching a media theorist

Andrew Goodwin - 'Dancing in the Distraction Factory'

After years of extensive research and analysis of music videos, in 1992, Andrew Goodwin published 'Dancing in The Distraction Factory'. He had put come up with a set of 'codes and conventions' for music videos - a range of features that you can apply to each video.

Goodwin's theory came to identify seven main features that can be identified in music videos - known as 'Goodwin's Seven':

There is a relationship between lyrics and visuals, and that the visuals always have an effect on the lyrics - either illustrating, contradicting, or amplifying the lyrics. In an illustration music video, the images on screen simply illustrate the meaning of the lyrics, for example; in Macklemore's 'Thrift Shop', the music video illustrates each lyric, such as him walking into a club during the lyrics "walk up to the club". In a contradiction music videos, images don't usually match the lyrics; and any narrative will not relate to the song in any way. When visuals amplify lyrics, they add meaning to the lyrics and matches the context.

The second feature is that there is a relationship between music and visuals; and similarly to the previous, the visuals can either illustrate, contradict, or amplify the music. When a video illustrates the music, the editing will always be in time with the beat of the song, making the video seem more polished. On the other hand, if the visuals contradict the music, you will find that the video mainly cuts off the beat of the song, seemingly out of place. Finally, when visuals amplify the music, there will be instances in the video where something happens to the beat; for example, an explosion occurring right on the beat as the chorus starts. 

The third feature is that music videos demonstrates certain genre characteristics, genres include: Stadium performance, studio performance, location, narrative, and conceptual/experimental.
The fourth feature is that within music videos there will generally be several close-ups of the artist. Record labels demand that the artist is clearly present in the video. Some artists develop motifs, a consistent visual style throughout their videos. This can contribute to methods such as artistic branding, and portrayal, allowing the producers of the video to paint the artist in a certain light.
The fifth feature follows on from the previous, and is known as star iconography; this is how each artist develops an individual style throughout their videos, this becomes their brand image, and will be a consistent style throughout their work. Well-known examples of authentic icons include the likes of David Bowie and Michael Jackson.

The sixth feature is the notion of looking and voyeurism, where the audience is introduced to a perspective that they would not usually see. This could come in the form of: nudity, exhibitionism, an intimate location, frame within a frame. The male gaze is a perfect example of voyeurism, as it allows the audience to view women from a voyeuristic perspective.
The seventh and final feature is the concept of intertextual referencesthroughout the video - whether it be directed towards film, television, or general pop culture.
Carol Vernallis - 'The Kindest Cuts: Functions and Meaning of Music Video Editing'

Vernallis' music video theory is based around four key concepts revolving around the production of music videos. These concepts are: Narrative, Editing, Camera Movement/Framing, and Diegesis.

Vernallis suggests that the video is a visual response to the narrative, in other words, whatever is happening visually reflects the lyrics in the song. However, alternatively, Vernallis also goes on to say how the narrative may not always be completed, and can be partial with the video - therefore appearing disjointed and fragmented, and more often than not, the video and narrative will be displayed in a montage style, rather than one clear focus. If the video is left incomplete, it can lead to questions about the narrative which won't always be answered throughout the video. Without a completed narrative, the video will be driven by something else, whether it be the music itself or other elements.

Music videos commonly break the conventions of continuity editing, which most other forms of film adhere to. For example, the editing may be brought to the foreground - becoming apparent, as oppose to the invisible style of continuity editing. Vernallis suggested that this may be a result of wanting to make the video unique in its design, rather than following a chronological order of events, as a majority of films do. Sometimes jump cuts are used, to speed up events. Videos will often have a distinctive style of editing that is consistent throughout; common styles highlighted by Vernallis include: Jump Cuts, Breaks of the 30º Rule, Cutting to the beat, juxtaposed frames, and graphic matches.

Vernallis also researched the uses of camera movements and framing. Establishing shots are one of the key features of a music video and are used frequently throughout; other key shots are medium and closeup shots, which establish the artist. The style of framing of the video will again be quite distinctive to the video, and also the camera may move in time with the lyrics. A master shot, or base track is often used, specifically if there is a performance sequence involved, this provides a foundation for structure. The camera usually moves in time to the music and there is greater freedom between the transitions of shots, following no conventional order.

In terms of media, the diegesis is the setting of the music video. Vernallis explains howe the diegis will be revealed slowly, and the happenings in the video are not always completed, as they may be disrupted in some way. Repetition is also key throughout the music video, as some frames will appear more important than others due to the way they have been shot

Shoots 7 - 8 (Studio interviews)

For both shoots we decided to shoot in the studio, this shows potential students what the studio is like and how we can set it up using film and not just taking photographs using the trigger.

Shoot 7 (Ex student Jack)

This shoot went really well, we got all the information we needed and even more. Obviously we won't be using all 5 minutes of the footage but we always have it there when needed.
Unfortunately with time running down on us we may not be able to record any other past students.

Shoot 8 (Teacher Billy)

As with the teachers we do not want a question answer type thing, we want a 'get to know' for potentials to partially get to know the teachers.
We do ask a couple questions as most people tend to find it difficult to talk about themselves or struggle to find things to talk about.

Shoots 5 - 6 (HNC room)

Shoot 5 -

For these shoots, we decided to make the HNC room look presentable and clean. Not like the mess we usually leave it in. (Which means the shots within the HNC room are a bit staged).
Within this shoot we decided to place a camera over the shoulder of some HNC students whilst they were working. We also did some shots around the room of the mac books, however some of these we may have to re-shoot.

Shoot 6 -

With these shoots we decided to place a camera around the room and let it record. Whilst we were recording the HNC students, they were a bit uncomfortable at first but once they forgot the camera was there it was more natural.
We had the camera in three different places and we had to be careful of the 'rubbish corner' which had the kettle, cups, tea and coffee in it.

Interviews and lighting

When recording in the studio, we will use natural lighting from the windows. This is because using the soft boxes with the lights off, will make it more of a photoshoot then a recording of a interview. 

Studio lighting can also make someones face over exposed or the background under exposed. 

Soft boxes are never the best lighting to use when recording someone or even taking photographs of someone. This is because if the person is wearing glasses, sometimes the reflection of the lights are shown in the glasses. 

Therefore, the conclusion to use regular, natural lighting is the better option when recording in the studio. 

When recording on location; 

If outside - There will be no overcast (as overcast is dark and dull. We want our video to be exciting and informative) and there will be no need for artificial lighting. Artificial lighting is genuinely used when taking photographs in the studio. 

If inside - We have to be aware of the lighting within the classrooms or in the offices. This is because when the lights are on, sometimes they can give a yellow tint on the image/video. This is what we want to avoid.

Shoots 1 - 4 (Interviews)

Shoot 1 - Current - Joe Casey;
We decided to do this shoot in the studio as we want a fair mix between both swallow focus location interviews and white backdrop interviews. This interview went well, however we did have to go over some questions as Joe has a stutter and he wasn't happy how he handled it.

Shoot 2 - Current - Connie Bytheway & Emily Bliss;
We did an on location shoot with swallow depth of field in this shoot and we did this in the HNC room. However, we shot this interview twice as the voice recording had no sound. (Which means we used the microphone and camera wrong).

Shoot 3 - Technician - Kayleigh Kendall;
With this shoot, we decided to again do an on location with swallow depth of field shoot. This being because Kayleigh is a technician we thought that recording her in the office, would make her more comfortable and relaxed (as most people do not like being interviewed). Also being in the office could give people an insight of what it looks like, so they know what to expect. However, the way we angled the shot means you don't see much of the office. This being because it was a little messy.

Shoot 4 - Teacher - Yvonne Weatherstone;
Another on location shoot, however this time, this shoot was shot in the media office. Again this reason for this is the same as shooting with Kayleigh in her office. Although the media office not being as small, we didn't have limited amount of space to record. We had two ideas of where to record in the media office. The sofa or at Yvonne's desk, so we decided to record at Yvonne's desk this is because in future shoots we hope to record John and Billy on the sofa together. This gives us two different locations within the same space.

Mentoring 4th hour

Today I went around everyone to understand what their concept was (if they had got one, as many do not) and to give them advice on what they could do for their future photo shoots.

Promotional video planning - weather

When recording our promotional video we have to be aware of the weather. This is because when we are not recording in the studio, we would prefer not to have overcast. Overcast can make the video look grey, dark and horrible.

College/School Promotional video/voice analysis

Primary research

Applying Freud Theory

Shaun of the dead

Ego - Shaun

Superego - Liz

Id - Ed 

Ed would be in the 'Id' within this movie as he is a lazy character who is carefree and doesn't see the consequences of his actions. 

Shaun would be the ego as he is in the middle of two strong people with big personalities (Devil and the angel). He is constantly getting pulled between the two, right and wrong. 

Liz is the superego, as she is very much the voice of reason and will make you aware of what is right and what is wrong. She will also tell you the consequences of the actions you're willing to take. Although roommate Pete can also be conveyed to be the superego as he likes rules and is sensible unlike Ed, the Id. As Pete would be seen as the angel and Ed as the devil, they clearly do not get along with one another. 

In this scene, Shaun is telling Ed the plan of what they're going to do but as soon as he mentions superego Liz, Ed the Id doesn't like the sound of the plan. He reacts by telling ego, Shaun that he doesn't want to stay at Liz's because he wants to be somewhere familiar (which we could all understand), but then he goes on about smoking, which is obviously bad for you and of course it's bad which means Liz does not approve.
So Shaun goes on to change his plan which seems to suit Ed more as he can drink and smoke whilst being in a familiar surrounding.
However, towards the end of the clip the news is on and the reporter is telling people to remain inside, but of course Ed turns to Shaun and says "Do you believe everything you hear on TV?"

Throughout the film the Freud theory is shot very clearly. For example Liz has clean clothes on at the start and you can clearly see she looks after herself whereas at the start you see Ed scruffy and not caring how he looks. Shaun however is in between them both. He has a shirt on with a tie, although it seems to appear that he slept in them clothes from the day before, but he also goes out not caring about his hair or that his shirt is a bit dirty and not tucked in.

Health & Safety - Promotional Video

The main health and safety issues -

Recording around college in peak times:

Break time, lunch time and lesson cross overs are all busy times to record around college so we would have to avoid these times to prevent someone tripping over equipment we may be using.

Recording in the HNC room:

People can sometimes get silly on camera so we would have to be careful that no one is silly enough to hurt themselves when recording in the HNC room.

Don't trip up the stairs

Be aware of your surroundings

Steadicam research

Things that I have learnt -

Grip is important. Make less contact with the stabiliser as it will mimic your body movements. Keep feet heel to toe, no crazy sudden movements. Gently tap the system to keep it steady. When using the steadicam ensure when changing shots from upright to downwards, move the steadicam by the bottom, not in the middle or at the top.
Top tips:
If you remove your camera from the stabiliser you will have to rebalance it. TIP - Mark their settings on the system.
If you zoom in or out you will have to rebalance. Keep lens at perfect setting!!



Perfectly balanced. Drop time of 1.5 - 2 seconds.
Right handed = hold the whole system with your right hand and arm. This way the left hand is now the operating hand. Thumb and forefinger opposite each other around the post. All other fingers slightly go below the forefinger. The forefinger cannot be too close to the gimbal.
Never bend your knees as it is not stable.
When recording - Start with the glidecam then follow. Stop as normal, not with two feet. Do not walk sideways, point the camera to where you want to record.

Contacting officials

Response -



Our response -

Emailing current students for interviews

Responses - 

Emailing teachers for interviews

Further replies -

Meeting with new client (1)

Powerpoint presentation -

                                      

Voice recording of the meeting - 

Planning for meeting with client

Ben and I have decided to split the job roles so each of us are doing equal amount of work.

Ben - Gantt chart (how it looks so far)


Aj - Powerpoint presentation

(following presentation pages to follow after the meeting)

Contacting new client

Sacking my client

After several discussions with my client, I came to realise that he was not taking it as seriously as what I was hoping he would.

My client didn't want really want to make time for me to record, so I came to the conclusion that he wasn't the best client to work with.

However, we came up with a new solution and I am now working with another student who also sacked his client. We are now making a promotional video for the HNC leader Chris.