After initial communication my client we can to the conclusion that we both wasn't free at the same time as each other, and he also was not committed to making a promotional video. Therefore, I then overcame this problem by talking to my teacher and there was another person in the HNC who had also sacked their client. We both overcame this problem by deciding to work together as it would be to late to start a whole new video by ourselves. So, I then paired with Ben as he also sacked his first client, and we decided to do a promotional video for the HNC we are studying and for college purposes. Our client was Chris, who is the head of the media department in college.
Planning the promotional video went quite well as Ben and I had different ideas of what we wanted for the video however, as we have previously worked together it was quite easy to come to a compromise about what we wanted. We also watched a bunch of college/school promotional videos to see if they inspired us. A couple of the videos did and then the other couple didn't. After watching these videos we had a bunch of ideas of what we wanted for the video we were making and then presented them to Chris, with a powerpoint presentation. When we presented our ideas to our client, there were some changes he wanted or more things to add. This was really helpful to us as we had some missing pieces of the puzzle that we wasn't sure how to fill.
We then contacted ex students, current students and teachers to see if they wouldn't mind being in the video for us. As I had the role of communication with the client, which Ben overlooked (and those who were involved in the video), the communication on their part was not what we were expecting. We had shooting days planned with some ex students who then on the day let us down, that then pushed us back with only having one ex student to record.
During the production we got most of the footage we were hoping to get but unfortunately we did not manage to record everything our client wanted due to reliability and availability of ex students, current students and teachers. We accommodated this by asking all the interview questions to the available students in order to still cater for the information we wanted and needed.
During the production we got most of the footage we were hoping to get but unfortunately we did not manage to record everything our client wanted due to reliability and availability of ex students, current students and teachers. We accommodated this by asking all the interview questions to the available students in order to still cater for the information we wanted and needed.
Some of the errors we had were the sound, lighting and the grain on some clips. For example shooting in the studio and only recording with the microphone on the camera (which had been suggested to us as it is a quiet room) did not work as well as expected. This is because of the ex student and teacher were both very quiet when talking and it made the room have a bit of an echo and emptiness. To improve on this next time we would use a separate microphone to record the audio, and this would give us better sound quality.
Another thing we could've improved on was the lighting. When recording in the HNC room, the camera screen recording looked perfectly exposed, although when we put the footage onto our laptops to edit, the footage had a yellow/green tint due to the natural lighting. This became an error for us because it is not what we wanted for our video.
One thing I could've improved more upon was my research into the school and college promotional videos. I believe that if I were to look into more general promotional videos and compare them to the college/school videos I would've had a better idea on what to have in my video. For example the backgrounds were not the best within our video but if I were to look further into the videos I could've seen the backgrounds and not just focused on the foregrounds. Although saying this, whilst looking at college/school promotional videos I knew what I did not want to include within the video. For example, we saw a 'promotional video' but when we watched it, the video was more like a music video in a school. Maybe even something relating to High School Musical films, and we knew straight away that this is what we did not want.
Within the final cut of the video, we decided to only use one interview, involving Connie and Emily. This is because we believe that their answers contained the right amount of information we needed about the HNC and the teachers. Additionally, the quality of some of the interviews were not acceptable for the video and could not be used. The problems have been previously mentioned.
One thing I could've improved more upon was my research into the school and college promotional videos. I believe that if I were to look into more general promotional videos and compare them to the college/school videos I would've had a better idea on what to have in my video. For example the backgrounds were not the best within our video but if I were to look further into the videos I could've seen the backgrounds and not just focused on the foregrounds. Although saying this, whilst looking at college/school promotional videos I knew what I did not want to include within the video. For example, we saw a 'promotional video' but when we watched it, the video was more like a music video in a school. Maybe even something relating to High School Musical films, and we knew straight away that this is what we did not want.
Within the final cut of the video, we decided to only use one interview, involving Connie and Emily. This is because we believe that their answers contained the right amount of information we needed about the HNC and the teachers. Additionally, the quality of some of the interviews were not acceptable for the video and could not be used. The problems have been previously mentioned.
Regarding our target audience, when in the first meeting with Chris, our client, we all decided that our target audience would be for the ages between 17-19. This is because when distributing our video, it would be the most effective method because students might not want to go university or go straight into a job. We can achieve reaching this particular audience by making a short 1 minute video for Instagram or even shorter for snapchat. This would've be beneficial for us as it would cater for our particular demographic and potentially receive a better response.
Overall, both Ben and I are pleased with the final cut of the video, however with the smaller and limited time frame we had, we weren't able to include parts of the video like we had planned. I believe that we captured the natural essence of what the HNC life is like within college. This was achieved by maintaining an informal mode of address within the interviews and therefore keeping the responses natural and real. We emphasised this by the 'unpolished' feel of some of the clips we used, this added personality to the interviewees and represented the relationships and friendships that have been formed from the HNC.
An issue that we came across when editing the video was that sometimes the interviewees were too quiet compared to the backing soundtrack at some points of the video. This made it quite difficult to hear so in future we may find backing music which is quieter or like previously mentioned, use an external microphone to record the audio. Although we overcame this by altering the audio levels which still worked.
An issue that we came across when editing the video was that sometimes the interviewees were too quiet compared to the backing soundtrack at some points of the video. This made it quite difficult to hear so in future we may find backing music which is quieter or like previously mentioned, use an external microphone to record the audio. Although we overcame this by altering the audio levels which still worked.
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